According to a 2021 study, 76% of consumers who search for something nearby on their smartphones visit a related business within a day, and 28% of those searches result in a purchase, according to Google Consumer Insights.
Therefore, keeping your Google Business Profile up to date is important for ensuring that potential customers can easily find accurate information about your business.
Whether you need to change your address, update your business hours, or add new photos, making these adjustments is straightforward once your profile has been verified. Read on with UpLink SEO, the best SEO company in London, Islington.
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Why You Should Regularly Update Your Google Business Profile
When customers search for your business on Google Search or Google Maps, your Google Business Profile is often their first point of contact.
An accurate profile helps establish trust and provides essential information such as your location, opening hours, and contact details.
Regular updates ensure that the information remains correct, preventing customer frustration due to outdated details.
How to Edit Your Google Business Profile
Step 1: Verify Your Google Business Profile
Before you can make any edits, your Google Business Profile needs to be verified. If you haven’t done this yet, you must start here. Verification confirms that you are the rightful owner of the business and allows your profile to appear in Google Search and Google Maps.
Step 2: Access Your Google Business Profile
Sign in to Google: Go to your Google Account and sign in.
Open Google Business Profile Manager: Visit Google Business Profile Manager and select the business you want to manage. If you manage multiple businesses, ensure you choose the correct one.
Select the ‘Info’ Tab: This is where you can view and edit your business information.
Step 3: Edit Business Information
In the Info section, you can update various details:
Business Name: Ensure your business name is spelled correctly and matches the name used on your signage and other branding materials.
Category: Select the category that best describes your business. If your business fits into more than one category, choose the most relevant one.
Address: Update your business address if you’ve moved locations or if there were any errors in the initial entry.
Service Area: Specify the geographical areas where you provide services.
Business Hours: Keep your operating hours up to date, especially during holidays or special events.
Phone Number: Make sure your contact number is correct and up to date.
Website: Add or update your website URL to direct customers to your official site.
Social Media Links: Include links to your social media profiles, allowing customers to connect with you on multiple platforms.
Photos: Upload new photos to showcase your products, services, or location. High-quality images can help attract more customers.
Attributes: Add attributes that highlight specific services or amenities your business offers, such as “free Wi-Fi” or “wheelchair accessible.”
Step 4: Add Special Information
Depending on your business type, you may have additional fields to update:
Opening Date: Let customers know when your business was established.
Menu/Services: If you run a restaurant or offer specific services, you can add these details to your profile.
Products: List the products you offer to give customers a better idea of what they can expect.
Hotel Information: For hotels, you can provide check-in and check-out times, along with other relevant information.
Step 5: Submit and Wait for Approval
After making your changes, click “Apply” to submit them. Google may review your edits to ensure they comply with their guidelines.
This process can take a few days, and once approved, your updates will appear on your Google Business Profile.
Fixing Information on Another Business’s Profile
If you notice incorrect information on someone else’s business profile, you can suggest an edit. Google will review the suggestion, and if approved, the changes will be made.
Managing Your Google Business Profile via Different Platforms
You can manage your Google Business Profile through both Google Search and Google Maps. The process may vary slightly depending on whether you’re using a desktop or mobile device.
However, the core steps remain the same—ensuring your business information is accurate and up to date.
Keep Your Profile Updated
Regularly updating your Google Business Profile is essential for maintaining accurate business information across Google’s platforms. This not only helps customers find you easily but also builds trust by providing them with reliable details about your business. By following the steps outlined in this guide, you can ensure that your profile is always current and reflective of your business operations.
For more information and free advice, contact our SEO company in London today at hello@uplinkseo.com or 020 7183 5137.
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